Editorial & review policy
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Editorial policy
These are the rules this site follows. They are published so you can hold it to them.
How topics are chosen
Topics are chosen because dog owners face the decision and the existing information is poor, not because a keyword has search volume or a product has a commission attached. In practice that means a lot of coverage of unglamorous, hard, low-traffic questions, and very little of the “top ten cutest breeds” content that pays better.
Who writes
Articles are written by [YOUR NAME]. If that ever changes, the author will be named on the page with a bio, and this policy will be updated.
No article on this site is generated by AI and published as human work. [AI tools are / are not] used for [STATE YOUR ACTUAL PRACTICE — e.g. “research assistance and copy-editing, never for drafting health content”]. Every published word is read, checked, and stood behind by a person.
What a page is
Every page is a summary of the published research, as we understand it. It is not reviewed by a vet, and it is not veterinary advice. Each page says what the sources found, how much of each source we read, and what we could not verify.
Our own judgement is labelled. Where a page goes beyond its sources, for example in saying when to phone a vet, it says the advice is ours.
The end advice is always the same: confirm with your vet. Nothing here can examine your dog.
Pages about the law are different. They wait for a lawyer before they publish.
The publishing process
Every page passes through four stages, in order:
- Draft. Written from primary sources, with every citation captured as it’s used.
- Fact-check. Every number and claim checked against the source it’s attributed to. No unsourced claim survives this stage.
- Publish. With byline, any applicable disclosure, and the line telling you to confirm with your vet.
- Recheck. When evidence, guidance, or prices change.
Updates
Pages are rechecked when relevant evidence, regulatory guidance, or veterinary consensus changes.
Corrections
If this site publishes something wrong, it gets corrected, and the correction is visible.
Substantive errors (anything that could change a reader’s decision) are corrected in the text with a dated correction note at the foot of the article explaining what was wrong and what changed. Typos and formatting fixes are made silently.
Corrections are not quietly deleted, and articles are not stealth-edited to erase a mistake. If you think something here is wrong, tell me. Corrections from readers are welcome and will be acknowledged.
Independence
No sponsor, advertiser, affiliate partner, or brand has any input into what this site publishes or what it concludes. Sponsored content, if it ever appears, will be labelled as sponsored, will not be presented as a recommendation, and will not appear on any page about end-of-life or loss. See the affiliate disclosure for how commercial links work here.
Comments and community
[STATE YOUR ACTUAL POLICY. Suggested, if you enable comments: “Comments are moderated. Anything offering veterinary advice to a specific dog will be removed — not out of unfriendliness, but because a stranger cannot assess your dog and the stakes here are too high for guesswork.”]
Last updated: [DATE]